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Susan Cloonan's picture

The Gap Between Rural Communities And Online Communities

Pat Quirke is an auctioneer, and like many other small business owners he likes to take full advantage of his internet connection. Apart from his website and blog, he has a well-established presence on Twitter and Facebook. In fact, so successful have his online ventures been that he has recently managed to sell a property through Twitter.  All the viewings for the property were arranged through tweets. Things went so smoothly that when the deposit came to be paid the client had to ask directions to Pat Quirke’s office as he didn’t know where it was.

For Pat, there is no problem leveraging all the advantages of the Internet while working in a small town in rural Ireland. It’s when you leave the town itself and go into the true countryside that the promise of the Internet age fades quickly.

Five years ago, when my husband John and I moved to Clonmel, Ireland, Tipperary’s largest town, I was surprised to find that the only broadband access available for those of us living on the outskirts of the town was supplied by just one independent wireless broadband supplier.

Tom Murphy's picture

Doocracy: It's The Doing That Counts


Image by Kevin Flanagan.

Upfront disclaimer: From previous posts, many of our regular readers will have heard of 091 Labs here in Galway, Ireland. It is a hackerspace project that we at socialmedia.net support with regular shout-outs and by participating in other ways.

What may not be apparent from our previous coverage is that 091 Labs is run as a doocracy: a place where people can come together, self-organise, share, co-create and collaborate.

The sixties and seventies were times of a great many counter-cultural experiments in which many ideas were explored as to how best we could live our lives. Several such strands of exploration containing the elements of libertarianism, Zen in the momentness, and some good old fashioned American, "can do!" spirit, came to be mixed together bringing to the fore the startling and radical idea that the easiest way to do something is to do something.

Tom Murphy's picture

Should Journalists Learn Programming?


Thanks to Mark Luckie at 10000words.net

It is a great infographic but it is also a great question, not only for journalists but for anyone who would not normally consider learning how to program as something suitable or worthwhile for them to put time and effort into.

With increasingly sophisticated interfaces which hide the guts of an operating system away from the user becoming the norm and interactions reduced to pressing and swiping a screen there is barely a need to know anything about how a given computer or smartphone really works.

So what arguments exist for taking on the additional and sometimes arduous chore of learning to program a computer?

We’ll let you answer that in the comments section.

An alternative approach would be to look at why you shouldn’t learn to program.

Well, first of all programming is hard: It can be but learning to programme can be done in small bite-size chunks. There are some fantastic manuals out there and a lot of thought has gone into how best to allow newbies get their feet wet without drowning them at the get-go.

Tom Murphy's picture

Linked Data: An Introduction

I keep hearing the term Linked Data, but what does it mean?

More or less what it says. All the data on the Internet linked together.

And that is important to me because…?

Your company, like everyone else’s company has a number of separate processes going. Accounts, marketing, HR, government compliances, legal issues, transport considerations. The information that pertains to each process is stored for convenience in separate databases. These databases are associated with the various applications that are used to create them. SAP for accounts, various spreadsheet formats, and document pages.

All contain information vital to the running of your company. All contain information which is mutually inaccessible to each other.

It has worked so far because we have had the human workaround. If a report has to be written for the quarterly board meeting, then someone has to get the information from each of these ‘data silos’ separately and spend a goodly amount of time and energy on finessing the disparate contents into something understandable and useful to act as a basis for a fruitful discussion.

With Linked Data technology running on your system, you ask your system for the information you want in the format you want. The computer itself works out what is relevant and useful. Linked Data enables the various databases to talk to each other and work out what is needed.

Ina O Murchu's picture

Facebook - Why Your Business Should Have a Presence

Facebook is the largest personal social network in the world. So why should any company bother doing any business networking elsewhere?

1. The Stats speak for themselves.

It is always a good thing to go do business where people are. Facebook has now passed the 500 million user milestone. If this growth keeps continuing soon Facebook will become the world’s first truly global social network. As a business you need to be there. Facebook is essentially becoming the new Web.

2. Establishing your brand on Facebook helps to humanize your brand – where is the Love?

Using Facebook people get to see what sits behind the brand. You need to be a part of the Facebook community. If you are considering developing your presence on Facebook it is where plenty of your future prospective customers are to be found. There is plenty of need for corporate and professional sites but with Facebook Pages this is changing fast but this will no doubt shift in the coming years as web traffic and individuals spend more and more of their time on Facebook. So it pays to build your community on Facebook. This in turn can drive your fans towards your company’s website.

Ignore this at your peril. There is a shift online and as a business you need to pay attention.

3. Trust and the “Social Glue”

Tom Murphy's picture

Augmented Spaces And Leveraging Our Data Overspills


(Our new socialmedia.net office.)

Through our very being and moving on this planet we create data. A lot of it is easy to see: how far it is to somewhere, how long it takes for something to do, how much energy is consumed for a given action, and so on. But there has been additional data - data overspill - that is also being created and that up until recently has either lacked the means to be quantified or the collation has just been too expensive.

Most of us have music collections, and while the albums and CDs were on our shelves, the only way to assess the quality and range of a given collection was by physically browsing the items. It was the only way to form what could only be an ad-hoc impression of the music owner’s tastes and proclivities. Who knows how many great relationships have foundered on the too-early discovery of one or two of the ‘good idea at the time’ but nevertheless extremely dodgy recordings we all possess? (I feel strangely better now the truth is out.)

Tom Murphy's picture

The New Pepsi Challenge: Social Media Strategies Versus Superbowl Advertising

Back at the end of last year, Pepsi decided that they would use the $20 million they had originally budgeted for Superbowl advertising and invest that money in the social media space instead. Advertising during the Superbowl is the major opportunity of the year to get one’s brand in front of at least 100 million viewers at a cost of $3 million dollars for a 30 second slot. For the major companies that can afford the rates, it is the ultimate chest-thumping alpha-male king-of-the-jungle announcement to the world that we are big because we are here and we are here because we are big.

Tom Murphy's picture

My Essential Applications List For Those Switching To A Mac

I switched (drank the Kool-Aid) from Windows to Mac at the turn of the century and haven’t looked back. However, I am not a fanboy. All I want to do is just get on with things. With the proliferation of iPhones and iPads, more and more people are moving over to the Apple way of doing things. I have been asked a number of times in the last few months by folks making the leap across the operating system divide as to what I would recommend as essential applications to have.

This is the list I usually come up with:

  • Flip4Mac: Sorts out audio incompatibilities with Microsoft audio .wmv files. The free version is all you need unless of course you do want to do all those other things. See how it goes first. [Link]
  • Perian: Sorts out other unusual audio and video formats. Of course, it would be quite legitimate to ask, “why doesn’t the Apple OS come with all these compatibility issues resolved?” My answer is I don’t know and I haven’t found the answer yet. [Link]
  • Growl and Growlmail: Notifies you of incoming e-mails etc., so you don't have to keep checking back to the original application. [Link]
Tom Murphy's picture

091 Labs Has A New Home

091 Labs (the Galway Hackerspace) has a new home at the Exchange Building, Foster St., Galway, Ireland. For more background, you can read this article or view the official announcement. Click on the image below to view a short video about 091 Labs' new space.

Tom Murphy's picture

Hyper-Local Services For Navigating The Third Space: Where Social Media Meets Social

The services Foursquare and Gowalla, while not for everyone, point to a new and important dimension to our online activity: the ability to apply the power of the Internet to our immediate geographical neighbourhood.

We can find cafes, ATMs, cultural activities with just a quick look into an application such as Vicinity. But shopkeepers and stores can also find us. We can be offered all sorts of goodies such as sales offers, discounts in cafes, lunch du jours at nearby restaurants, notifications of special events that are happening soon and just around the corner. “Come along if you have few minutes spare, why not?”

With these hyper-local services we now have a street full of shop windows in our pocket. It will get easier, social media strategist Ted Vickey says:

“By using little bits of technology, even the smallest business in Galway, [Ireland] can compete with the big companies who are advertising to the same customers. So it’s making it more personal. It’s taking that online community and putting a face to it. And it’s allowing businesses to attract customers. And the customer really is in the core of the decision-making process to buy something.”

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